
Dom
7 minute read
September 04, 2025
Top Interactive Pet Products in 2025: Keep Your Cat or Dog Happy, Healthy & Engaged
Looking for ways to keep your cat or dog happy, healthy and truly engaged in 2025? Discover the best interactive toys, enrichment feeders and nutritious food options that UK pet owners are loving this year. From clever activity mats to grain-free wet food and playful wand toys, our expert picks help you enrich your pet’s daily routine and wellbeing. Explore our top products below and see how simple changes can make a world of difference for your furry companion.
Top Interactive Pet Products in 2025: Keep Your Cat or Dog Happy, Healthy & Engaged
Modern pet care in the UK is all about keeping our furry friends not just safe, but also mentally and physically stimulated, satisfied and well-nourished. As we continue to learn more about feline and canine wellbeing, it’s clear that interactive products and enrichment toys are just as essential as healthy, balanced nutrition. Whether you have a playful kitten, a clever older cat, a food-motivated dog, or a pooch on a weight-control plan, the right products can make all the difference to their happiness and health.
Why Interactive Products Are a Must for Modern Pet Owners
- Reduce Boredom & Anxiety: Interactive toys and feeders encourage natural behaviours, reducing stress and destructive habits.
- Promote Physical Activity: Enrichment products encourage movement, which helps manage weight and supports joint health.
- Mental Stimulation: Puzzle feeders and toys challenge your pet’s mind, keeping them sharp and content.
- Strengthen the Bond: Shared playtime and training sessions deepen your connection with your pet.
- Support Healthy Eating: Slow feeders and activity mats prevent gulping and aid digestion.
If you’re ready to update your pet’s daily routine with some of the best interactive and nutrition-focused products available in 2025, here are our top picks for UK pet owners.
Best Interactive & Nutrition Products for Cats and Dogs in the UK

Lily's Kitchen Shredded Fillets in Broth Multipack for Cats - Saver Pack: 16 x 70g
Grain-free, natural wet food with real meat & fish for sensitive cats. No added sugars.
£19.18

ZEZE Unicorn Fairy Wand Cat Toy
Enchanting wand toy with bells, colourful feathers, and a sturdy acrylic rod for playful cats.
£5.5

Eukanuba Large Breed Adult - Weight Control - 15kg
Premium, reduced-fat dry food for large breed dogs. Supports weight control & dental health.
£47.39

Trixie Activity Sniffer Carpet - 50 x 34 cm
Hide treats for sniffing and searching. Great for cats and dogs. Machine washable.
£22.89

Almo Nature Daily Menu Pouches for Cats 70g - Veal & Lamb (6 x 70g)
High-moisture, natural complete food cooked in its own stock. No artificial additives.
£4.2

Concept for Life Veterinary Diet Weight Control - 1kg
Tailored dry food for dogs with weight or diabetes issues. Supports joint & digestive health.
£7.99
How to Choose the Right Enrichment Products for Your Pet
Consider Your Pet’s Age, Breed and Energy Levels
- Puppies and kittens may need gentler, smaller toys and extra playtime to expend their energy.
- Large breed dogs can benefit from weight-control diets and robust activity toys.
- Senior pets may prefer softer enrichment mats and easy-to-eat food.
Mix Up Your Pet’s Daily Routine
- Rotate toys every few days to keep things interesting.
- Use sniffer carpets and puzzle feeders for daily meals, not just treats.
- Vary wet and dry food textures for optimal feline nutrition.
Look for Products That Address Specific Needs
- Weight Control: Special formulas like Eukanuba and Concept for Life help manage calories while providing vital nutrients to overweight dogs.
- Food Sensitivities: Grain-free and natural recipes, such as Lily's Kitchen Shredded Fillets, minimise dietary issues in cats.
- Hydration: Wet foods like Almo Nature Daily Menu Pouches encourage fluid intake for cats.
- Dental Health: Kibble with dental technology, such as Eukanuba’s DentaDefense, helps reduce plaque build-up.
Expert Tips: Making the Most of Interactive Pet Products
- Supervise your pet when introducing new toys to ensure safety.
- Start with easy enrichment games and gradually increase difficulty as your pet learns.
- Always check toys for wear and replace them when damaged.
- Introduce changes gradually to avoid overwhelming your pet.
- Reward with praise as well as treats to build confidence.
Spotlight on Our Favourite Products for 2025
For Cats
- Lily’s Kitchen Shredded Fillets in Broth Multipack: Nurture your cat with real, grain-free meat and fish in a natural broth. Perfect for food-sensitive felines.
- ZEZE Unicorn Fairy Wand Cat Toy: Fuel your cat’s instincts with this playful, colourful wand. The bells and feathers keep their attention, making it ideal for active play and bonding.
- Almo Nature Daily Menu Pouches: High-moisture pouches provide vital hydration and nutrition, and every purchase supports the Fondazione Capellino’s biodiversity mission.
For Dogs
- Trixie Activity Sniffer Carpet: Elevate mealtimes and play with this soft, machine-washable mat. Hide treats or daily dry food to slow eating and stimulate the mind. Suitable for both cats and dogs.
- Eukanuba Large Breed Adult - Weight Control: Keep larger dogs trim with reduced-fat kibble, dental support, and joint-friendly nutrients.
- Concept for Life Veterinary Diet Weight Control: A veterinary-formulated kibble for dogs needing help with weight management or diabetes. Rich in joint-supporting and digestive-friendly ingredients.
Frequently Asked Questions
What is the best way to introduce enrichment toys?
Start with short, supervised sessions and reward curiosity. For nervous pets, let them sniff new items before play. Rotate toys to keep things fresh.
How often should I use a sniffer carpet?
Try using sniffer carpets daily for at least one meal or treat session. This helps stimulate your pet’s brain and slows down their eating.
Should I combine wet and dry food for my cat?
Yes, mixing both types can help support hydration, dental health, and dietary variety. Be sure to use complete foods in both categories for balanced nutrition.
How do I know if my dog needs a weight-control diet?
Look out for signs such as reduced activity, difficulty feeling ribs, or advice from your vet. Special diets help manage calories while keeping your dog energised and healthy.
Final Thoughts: Enriching Your Pet’s Life in 2025
Your pet deserves a vibrant, engaging, and nutritious life, whatever their age or breed. By introducing interactive toys, sniffer carpets, and premium nutrition, you can boost their wellbeing every day. Explore our hand-picked favourites above and give your furry companion the best start to the year. Don’t forget to check back often for new product releases and top safety tips, or sign up to Paw ID’s newsletter for more expert advice!