Coming soon
One tag. Meets UK law. Gets them home.
Your contact details printed on the front, a large QR code and NFC chip on the back. No second engraved tag needed.
Illustration only. Example details are made up, and the final design may vary.
33 mm across
3 mm thin · 8 grams
Shown next to a £1 coin for scale.
🎁 Early-bird offer
Launching soon at £29.99. Join the waitlist and get 20% off at launch, plus free UK delivery.
Join the waitlist
You're on the waitlist 🎉
Thank you! We'll email you first when the new tags are ready, with your 20% early-bird discount.
Meets UK law
Your name and address are on the tag, as UK law requires for dogs in public. No second engraved tag needed.
Smart QR and NFC
A large QR code fills the back so it's quick to scan, plus an NFC chip, so finders can reach you instantly and share their location.
Your colour, your details
Pick a colour or your own custom one. You type in exactly what's printed on the front.
Questions you might have
Can I buy it now?
Not yet. We're launching soon, and everyone on the waitlist hears first and gets 20% off at launch, plus free UK delivery.
Why does the law matter?
Under the Control of Dogs Order 1992, a dog in a public place must wear a collar with the owner's name and address on it, either on the collar or on a tag. A QR code on its own doesn't meet this.
What's printed on the tag?
On the front, your colour and the contact details you type in yourself (for example your name, address with postcode and phone number). On the back, a large Paw ID QR code so it's quick to scan.
How does the QR code work?
Anyone who finds your pet scans the code or taps their phone on the tag to see your contact details and get in touch straight away. No app needed for the finder.
Do cats need this?
UK law only requires an ID tag for dogs, but your details on the tag can still help get a lost cat home faster.